Why Clarity Is the New Conversion Strategy: How to Stop Attracting the Wrong Audience
- Jessica Mae Marketing
- Jun 16
- 2 min read
Struggling to attract the right people? This post breaks down how clear messaging builds trust, boosts conversions, and brings aligned clients to you.
You’re not attracting the wrong people because your offer is off. You’re attracting them because your message is too safe.
And when your message tries to appeal to everyone, it rarely lands with anyone.
I remember the season when I was doing all the things: posting consistently, refining my offer, and updating my website.
Everything looked solid on the outside. But the clients are coming in? They weren’t aligned.
They pushed back on pricing. They needed convincing. And honestly, I started questioning if my offer was the problem.
But it wasn’t the offer. It was the message. I wasn’t saying what I meant. I was trying to sound “right” instead of sounding real.
Vague messaging feels safe. It’s polished. Professional. “Brand-safe.”
But the clearer you are, the easier it is for the right people to say: Yes. This is for me.
Here’s what clear messaging looks like:
It uses the words your audience says in consult calls and DMs
It’s bold enough to exclude people who aren’t the right fit
It speaks to a specific pain and points to a specific solution, without fluff
Clarity builds trust. And trust drives conversion.
“88% of people say they’re more likely to engage with brands that seem to ‘get them.’”HubSpot, State of Marketing 2025
The Clear Message Test
Ask yourself these 3 questions before you publish your next post or page:
Who am I talking to? Not a niche, a person with real words, pain, and emotions.
What’s the one shift I want them to feel or do after this? One post. One message. One outcome.
Is this in their voice or mine? (Your audience doesn't need your polish. They need your understanding.)
If your message feels like it’s falling flat, it’s time to stop polishing and start clarifying.
Don’t just write what sounds good. Say what needs to be said. To the people who’ve been waiting to hear it.
👇 Drop one part of your message you’re ready to sharpen or hit 🎯 if you’re done playing it safe. Let’s make your words work for you.
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