Create Your Audience Persona
Create a persona to better understand your audience and your marketing strategy. Knowing this is important as it will help you to set up your marketing campaigns efficiently, fuel your communication and content marketing strategy, and craft a more efficient messaging strategy.
In addition, this information will allow you to build a successful product/service development strategy and position your brand as a solution to your potential audience's problems.
What Is An Audience Persona?
A buyer persona embodies an ideal customer for your business. It is created based on a combination of quantitative (e.g. surveys and market research) and qualitative (e.g. customer interviews) research.
Buyer personas are not synonymous with your target audience, though. While your target audience is comprised of the segments you are already marketing to, buyer personas may include your vision of both existing and potential customers.
In fact, these semi-fictional profiles can also include those audiences that should be excluded from your target audience. In other words, buyer personas can have a wider business application, generating essential insights used by marketing, sales, and product teams.
Why Are Audience Personas Important?
Buyer personas have a direct impact on your business, product, and marketing strategy. It helps answer such questions as:
How to develop your product and product marketing strategy
Which channels to use in your marketing campaigns
How to define and execute your content marketing strategy
Which marketing messaging and positioning to adopt
What brand identity and tone of voice to develop
How to generate leads and boost ROI
In other words, it’s the starting point of the majority of business processes in your company. It’s also the cornerstone of all marketing activities, from identifying the right messaging and channels to crafting engaging and converting content.