5 Marketing Resources Your Business Should Be Using
Whether you're running a small business or a global enterprise, making the best use out of modern technology is key to success in any competitive marketplace. Digital marketing can be a tough nut to crack, particularly when you consider the vast number of options available and the amount of time involved for your efforts to start paying off. However, by adding the right tools to your arsenal, you'll be much better equipped to stay ahead of the competition.
When it comes to content marketing, you can never have enough ideas for what to publish next. The hunger for fresh content is insatiable, and marketers often find it difficult to keep up with the demand. Even more importantly, brands need to work tirelessly to improve the relevancy and quality of their content. BuzzSumo is one of the world's favourite tools for content research, since it allows you to quickly identify the topics, ideas and keywords that matter most in the here and now.
Social media is another core area of any modern digital marketing strategy, and Hootsuite is the number-one social media dashboard for helping you to get your post timing right and always be kept informed about the performance of your strategy. It helps you engage your target audience by scheduling messaging, track your performance with detailed analytics and find out quickly and easily what others are saying about your brand.
3. Google Analytics
Google Analytics is one of the best known of all tools for digital marketers and Webmasters, since it provides a completely free way to get invaluable insights into how your visitors are engaging without your website. All you need is a Google account, and you'll be able to use the tool to measure website performance, track your goals and learn more about your target demographic. Any alerts or warnings pertaining to your website will also appear in your Google administrator dashboard.
There's a lot of great tools out there that can help you better optimize your website for the search engines, but DeepCrawl is one of the most effective solutions for providing an in-depth analysis of your website. Using this tool, you'll get a better idea of how Google and other search engines view your website and index its content. Most importantly, it will analyse the underlying architecture of the website to expose any technical issues that might present a problem for the search engine robots.
Another invaluable tool for social media marketers, Mention helps brands track what others are saying about them online by looking out for certain key phrases and brand names. It works in real time as well, so you'll always know what people are saying about you and when they are saying it. As such, Mention provides an important facility for helping you to adapt and evolve your social media marketing campaign and have more meaningful communications with your leads and customers.
As a marketer, it is critical that you make the best use of your time by knowing exactly what works and what doesn't work for your brand. Although you cannot afford to lose your voice to automation, having the right tools at your disposal will help you to implement the right processes and find the right data to keep your business moving forward.