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How to Develop a Digital Marketing Strategy: A Beginner’s Guide

Updated: Jan 12


How to Develop a Digital Marketing Strategy: A Beginner’s Guide
How to Develop a Digital Marketing Strategy: A Beginner’s Guide

Hello there, Christian Entrepreneur!


Are you keen to give your brand's online presence a bit of a boost but not quite sure where to start? You’re not alone! Developing a digital marketing strategy can seem a tad overwhelming, but fear not – I'm here to guide you through it, step by step. In this blog, we'll explore the essentials of creating a digital marketing strategy that resonates with your audience and elevates your brand. Plus, there's a special bonus for you – read on to find out!


Understanding Digital Marketing Strategy:

First off, what is a digital marketing strategy? Simply put, it's your plan of action to reach and engage your target audience through digital channels like social media, email, and your website. It’s about finding the right mix of activities to connect with your audience effectively and achieve your business goals.


Steps to Develop Your Strategy:


Set Clear Goals:

  • Start by asking, “What do I want to achieve?” Is it more website traffic, increased sales, or perhaps better customer engagement? Be specific!


Know Your Audience:

  • Who are you speaking to? Understanding your audience’s needs and online habits is key. Are they active on Instagram, do they read blogs, or maybe they’re all about LinkedIn?


Audit Your Current Online Presence:

  • Take a good look at what you’ve got. Which digital assets are you currently using, and how effective are they? This could be your website, your social media profiles, or email newsletters.


Choose Your Channels Wisely:

  • Not all channels suit every business. Pick ones that align with both your goals and where your audience hangs out. Maybe it's time to amp up your Instagram game or start that blog you’ve been thinking about?


Craft Compelling Content:

  • Content is king, they say, and for a good reason. Plan content that educates, entertains, or inspires your audience. Remember, consistency is crucial.


Execute, Measure, Tweak:

  • Put your plan into action, keep an eye on how things are going, and don’t be shy to make changes. Flexibility is the name of the game in digital marketing!



Pause for a moment and jot down one digital marketing goal you have for your business. Got it? Great, let's move on!


Your Digital Marketing Strategy Template:

And now, for the cherry on top – we've created a handy Digital Marketing Strategy Template to help you get started! This easy-to-use template will guide you in crafting your strategy, ensuring you cover all the essential bases.


How to Access the Template:

To get your hands on this valuable resource, simply join our FREE Marketing Lounge – a vibrant community of Christian Entrepreneurs. It’s a space where like-minded business owners gather to share insights, tips, and support each other in their digital marketing journeys.


Ready to take your digital marketing to the next level? Join the Marketing Lounge today and download your free Digital Marketing Strategy Template. Let’s make 2024 the year your brand truly shines online!



Developing a digital marketing strategy might sound daunting, but with the right approach, it’s entirely achievable – and can even be fun! Remember, the digital world is ever-evolving, so keep learning, adapting, and growing. And don’t forget, the Marketing Lounge community is here to support you every step of the way.


Happy strategising, and I can’t wait to see you in the Marketing Lounge!

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